Exhibition design, Art Direction, Visual Identity, Lettering, Folder, E-invitation
At IMM Cologne 2015, Artek presented Rival, a universal chair suited for homes, public spaces and offices. We designed the Artek booth as well as the accompanying print and promotional materials.
For the design of the booth we started with a blank stage, dividing the space with a diagonal wall to create a room of two qualities – welcoming and private. To give the chair a focused, confident presentation we placed some of them on round columns at different heights providing insights into some details of its construction. We also used slightly modified columns as bistro and coffee tables to make the shift from exhibited object to product. Wallpapers with renderings of diverse architectural scenarios open the imagination for the chairs wide area of use and also expand the booth visually.
Based on Artek’s Futura typeface, we designed a customized logotype and sign for the Rival chair. The circle relates to the swivel mechanism of the Rival and illustrates the dynamic seating provided by the chair.
The accompanying product folder works as an abstract flipbook. While browsing the content, it also provides an overview of the Rival’s features and universal usage.