MAK – Wayfinding and signage system

Wayfinding and signage system


MAK – Austrian Museum of Applied Arts, Vienna


The Museum of Applied Arts (MAK) is one of the finest museums in Vienna and one of the leading institutions of its kind world-wide. The scope of our work was to improve the orientation system for visitors. The challenge we faced was that we had to build on the existing signage infrastructure. After reviewing the system, we suggested to add more content to the existing system while simplifying its design. The elements of the signage system were done in neutral grey fibre cement boards to blend in with the impressive historical Neo-Renaissance architecture.

We used white and light-grey typography to enhance visibility and make it easier for the visitors to distinguish between German and English on bilingual information signsposts.

MAK_Inetrior TitleMAK – Austrian Museum of Applied Arts / Contemporary Art /Year1871 /ByHeinrich von Ferstel /Seating elements by Hermann Czech in the MAK’s central, Neo-Renaissance columned main hall
HeimoZobernig_2 Year2011 /ByHeimo Zobernig /DescriptionExhibition view from the Universalmuseum Joanneum
Eternit DescriptionFibre cement boards
olaf-11 TitlePsyché I-V /Year2007 /ByOlaf Nicolai /Polished stainless steal
Vier5 TitleTemporary guiding system, Museum für Angewandte Kunst Frankfurt /Year2004 /ByVier5
gray_scale_SW TitleGreyscale chart
dotbydot_SW TitleDot to dot