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Lettering, Illustration

The New York Times Magazine, New York

We were asked by Hilary Greenbaum from The New York Times Magazine to develop a lettering for the column of William Safire about the U.S. presidential campaign 2008.

For the heading of this article (on the U.S. presidential campaign), we adopted our »Clipart Abc«, fed it with relevant content and let every detail correspond to the topic of the article. We try to look at the cliparts as anthropological objects, which can be destracted and analysed.