Nature on Stage

Corporate Design, Exhibition Design, Art Direction, Information graphics


Ötztal Nature Park, Sölden

Project team

Liquid Frontiers


Located in the Austria Alps, the Ötztal Nature Park is one of the country’s largest protected areas. For years, the park was mainly perceived as a wildlife association rather than a permanent place of knowledge and learning. It became clear that the park had to make a substantial investment to make itself more visible and to raise its profile in the region. A comprehensive exhibition concept for the diverse areas of the park was at the core of this effort.

As part of our art direction of the exhibition concept »Nature on Stage«, we developed a simple iconographic language. It takes into consideration the extreme conditions of the Ötztal valley, which is at the heart of the overall branding. In addition to designing the exhibitions and exhibits, we also contributed to the pedagogical concept to make the exhibition as useful as possible to the visitor.