The first issue explores the value of an idea. 10 Euros were sent to outstanding artists, designers and photographers, inviting them to create an idea worth the budget enclosed.
Participating Artists: Elisabeth Arkhipoff, Bewegung KOCMOC/Gruppe Gagarin, Frederique Daubal, Delaware, Gelitin, Gayatri Ghosh, Piero Golia, H5, Karlssonwilker inc., Rob Kidney, Katerina Matsoukis, Jonathan Monk, Stephen Powers, Rinzen, Stefan Sagmeister, David Shrigley, Vier5, Vlieger & Vandam.
Participating Magazines: Parnass, Etecé, Pool, Quart, Famous, Numero, Vorn, soDA, The Gap, Massiv, Idea, Bulgaria, Novum, n.paradoxa, Wespennest, Hot Rod, Sal, 50_easy.